How Do Indian Bridal Jewelry Still Manage To Be The Most Costly Wedding Item?

The bridal jewelry happens to be one wedding item which always manages to drain out the maximum money than other wedding accessories. But, can we imagine an Indian wedding without bridal jewelry? The answer is definitely negative. According to a recent public release by the World Gold Council, the demand for gold jewelry is up 38% in the last 12 months, even with the gold prices at $ 789.50 an ounce. India is now the largest consumer of the precious metal in the world.

These facts do reveal that Indians spend a great percentage of their incomes on gold jewelry. Needless to say, it is on wedding valuables that they face the mammoth expenditure. Despite of their extravagant tastes, India’s burgeoning urban middle class is only partly responsible for the phenomenal growth in the country’s affinity for gold jewelry. Surprisingly, two-thirds of the 920 tones of gold sold in the past 12 months have been purchased by people living outside the big cities, in the villages and small semi-urban areas. This shows that even people from comparatively low income groups are ready to spend on marriage jewelry.

Indian bridal jewelry generally consists of a stunning variety of gold ornaments that are meant to make a bride look beautiful and gorgeous. The ornaments may consist of bangles which would reach up to the elbow, together with bracelets that would surround the wrists. The list would also contain ear rings dropping heavily from the ear lobes and rows of necklaces encircling the bride’s neck. Sometimes, the bride adorns her mother’s wedding jewelry which might have been passed on to various generations. Keeping pace with today’s fashion, gold belts which clasp the saree to the bride’s waist are being used extensively. These are also referred to as kamarbandh.

The Indian bridal jewelry does not consist of faux jewelry, and seldom consists of ornaments made of platinum or sterling silver. It is quite interesting to know that bulky ornaments are always considered to be the basic norm for the wedding girl, even though they might be difficult to carry. A large gold pendant called “pathakam” is a crucial ornament for South Indian weddings. Some of the famous bridal jewelry makers in India are:

  • Nakshatra
  • Asmi
  • Kiah
  • Tanishq
  • Gitanjali